Adriana Gray

Hello there! My name is Adriana, and I am a recent alumna of the University of Central Florida in Orlando. My passion for planning &  research extends from dream-boarding the hottest travel spots to strategizing for campaigns. I am excited to embark into the advertising industry, learning through immersion, leaving a mark wherever I venture.

Contact me:
E-mail: adriana-gray@outlook.com
Phone number: +1 (954) 934 6357

LinkedIn

Experience

NOVEMBER 2019 TO MAY 2020 (COVID Furlough)
George P. Johnson

Event Services Specialist

  • Served as support on 50+ program executions, both pre and post event, by:

    • Managing orders with 3rd party vendors 
    • Supervising requests for the delivery of vendor payment through internal PO system
    • Inputting estimates and change orders for financial tracking
    • Maintaining ongoing communication and collaboration with event manager
june 2019 to aug 2019
Partners + Napier

Account Leadership Intern

  • Composed and presented briefs
  • Attended meetings related to branding, social, content, engagement, special events, production, client status, reporting, influencers, and budget
  • Conducted competitive research related to branding styles and trends
Jan 2019 to April 2019
Push Advertising

Account Management Intern

  • Assisted Accounts team in managing 6 clients across the sectors of education, travel, and restaurant
  • Utilization of Workamajig, a project management software, managing, ensuring tasks were appropriately routed
  • Conducted trend research, including a study related to social retargeting
  • Planned and compiled co-op reports reviewing client partnerships
  • Weekly in-depth department shadowing (Media, Production, Copywriting, Social)
Summer 2018
City of Coral Springs, Marketing/Comm. Dept

Copywriting Intern

  • Researched and crafted 30 unique scripts featuring prominent women and their historic contributions in the fields of literature, STEM, athletics, etc.
    • City initiative to increase engagement for Women's History Month 2019
August TO December 2018 
Sachs Media Group

Public Relations Intern

  • Crafted pitches and news releases to generate publicity for clients, including non-profit Farm Share Florida
  • Drafted weekly reports highlighting news and emerging trends related to localized economic development and the environment
  • Compiled media lists for various clients/campaign initiatives
Summer 2017 
City of Coral Springs, City Clerks Dept

Administrative Intern

  • Created agendas for city-wide training provided by the office of the City Clerk
  • Records Retention and Management
    • Spearheaded effort to digitalize records by cataloging documents in Excel, scanning, indexing and verifying these documents in the City's document management system OnBase
      • Implemented system for continued movement towards digitalizing records
Summer 2017 
Coral Springs Center for the Arts

Marketing Intern

  • Participated in sponsorship and marketing partnership meetings with vendors
  • Collaborated on new website launch (utilizing GatherContent) by writing copy, proofreading and creating metadata and SEO tags corresponding to new web material
January TO May 2017 
ProductionHub

Marketing Intern

  • Edited industry professionals' blog posts
  • Researched content ideas and themes through conducting SEO keyword research and analyzing social listening results (research of observed trends)
  • Website management through approving and uploading press releases
AUGUST TO DECEMBER 2016 
InstaNatural

Content Intern

  • Maintained social media accounts on Instagram and Twitter
  • Researched beauty groups, communicated with social influencers
  • Wrote blogs and social media content to engage with target audience

Education

Fall 2015 to Spring 2019
BA in Advertising & Public Relations, Minors in Event Mgmt. & Digital Media

University of Central Florida

University Activities

August 2017 TO May 2019
Ad Club UCF

Director of Events, Membership

  • Coordinated logistics for all events (agency tours, socials)
    • Managed student correspondence related to events (RSVP’s, carpool, etc.)
  • Processed membership applications and dues
    • Utilized MailChimp to draft messaging and subscribe new members


Fall 2016 TO Spring 2017
LEAD Scholars Academy UCF

Promotions Director

  • Formulation of idea, layout and content for a monthly newsletter, the LEAD Ledger
  • Updated weekly website at leadscholarholler.com
  • Managed a committee of first year college students
  • Interviewed student leaders for weekly spotlights highlighting the students'

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